MADISON, Wis. — April 22, 2014 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video creation and management solutions, today disclosed a significant partnership in China with Beijing MC Technology, also known as Beijing OneZero.

Under the agreement Beijing OneZero will provide channel, reseller and installation services for Sonic Foundry’s Mediasite platform. In addition the company plans to develop  integrated AV and IT solutions using Mediasite in the Chinese education sector.

Beijing OneZero is a leading value-added reseller of IT equipment into the Chinese government sector, with deep experience in the education and corporate markets.  

"I am really pleased to enter this agreement with Sonic Foundry,” said Mr. Xin-Yang Sun, General Manager of Beijng OneZero.  "The partnership with Sonic Foundry allows us to dramatically expand our offerings in the Chinese education system. I am proud to partner with them as we work together to realize a shared vision of anytime, anywhere education."

“The stage is set for dramatic growth in video recorded lecture use during the next decade as the value chain of content providers and service platforms currently coming online matures. A best-in-class platform like Mediasite within a solution localized and supported by experienced partners in the market should be well-positioned to gain traction in this fast moving market,” said Stacy Austin-Li, analyst and China consultant, Wainhouse Research.

“With the significant  growth of  China’s education-technology market, we’re encouraged to reach a partnership that enables us to contribute to the country’s strategic development of educational offerings. Beijing OneZero is positioned to transform the Mediasite platform into real value for Chinese students, teachers and administrators at all levels of the education system,” said Gary Weis, CEO of Sonic Foundry.

Sonic Foundry saw a 43% growth in billings in Japan and a 25% growth in international billings overall in fiscal year 2013. The company recently announced a partnership in China with Neusoft, and acquired two international companies, Mediasite K.K. in Japan and MediaMission in the Netherlands.