Agreement with Neusoft IT Services strengthens company’s presence in the Asia-Pacific region

MADISON, Wis. — March 25, 2014 — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video content management and webcasting solutions, today disclosed the company has  reached a partnership agreement with Neusoft IT Services Co., Ltd. ("Neusoft IT Services"), a wholly owned subsidiary of Neusoft Corporation (SSE: 600718) in China.

Headquartered in Shenyang, Neusoft is the largest IT solution and service provider in China with a global presence. Under the agreement Neusoft IT Services will provide Mediasite channel services, including reselling and integration services. It will also provide a Chinese-language Mediasite help desk, to  provide comprehensive support for Mediasite customers like Wenzhou-Kean University, Kean University’s campus located in the Zhejiang Province.  

"We moved to our new Chinese campus this past semester and are using Mediasite for capturing highly interactive class sessions and seminars, as well as conventional lectures and for doing remote inter-continental peer observations of faculty.  Having local Mediasite support provides enormous value to our campus, ensures our customer service is never interrupted and allows us to grow our campus video initiatives within our own timeframe,” said Dr. Robert Cirasa, Vice Chancellor and Provost Designate, Wenzhou-Kean University.

"I am so pleased to reach this agreement with Sonic Foundry,” said Mr. Liu Yuekui, General Manager of Neusoft IT Services.  "The partnership with Sonic Foundry allows us to expand our e-learning capabilities dramatically, and I am very proud to be their partner in China."