Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted global leader for video creation and management solutions, reports a substantial growth in its Mediasite Cloud video hosting and management service, with a nearly 600 percent rise in content viewing consumption and a more than 400 percent increase in the amount of storage its customers are using since 2013. Mediasite Cloud gives enterprise and higher education professionals the secure and private foundation they need to quickly and confidently deploy their video streaming and content management programs.

This growth follows suit with the increased usage of cloud services globally. Over the next few years, data center traffic is expected to nearly triple, growing from 3.1 zettabytes a year in 2013 to 8.6ZB in 2018, according to the Cisco Global Cloud Index (2013-2018). That’s the equivalent of streaming all of the movies and television shows ever made in ultra-high definition 250,000 times. Global cloud traffic is growing even faster than overall global data center traffic, accounting for 54 percent of traffic in 2013 and an anticipated 76 percent in 2018.

Hundreds of university and enterprise video professionals host and manage all their video content with Mediasite Cloud or use it for important and large events to divert heavy viewing traffic from their on-premises Mediasite servers. Mediasite Cloud provides no-wait video publishing, exceptional playback across all devices, advanced video search, content security and powerful viewership analytics for video streaming and content management of any size.

“We’re seeing intensive, high-production use of Mediasite Cloud. When large universities and corporations decide to go big with their video strategy, Mediasite Cloud relieves them of the internal IT infrastructure burden and allows them to scale faster without losing features they have come to expect from onsite deployments,” said Rob Lipps, executive vice president, Sonic Foundry. “Another benefit of Mediasite Cloud is that customers can take a hybrid approach — with all internal videos on-premises and all outfacing videos in the cloud, for example. It’s entirely flexible to handle the challenges and meet the needs of a more connected world.”

Learner’s Digest International delivers on-demand training and continuing education for the healthcare industry via Mediasite Cloud with thousands of hours of content captured by Mediasite Events at 15 leading healthcare conferences around the world last year.

“That content is streamed, hosted and managed with Mediasite Cloud, providing us with the most reliable and worry-free streaming and video management,” said Michelle Anderson, Director of Client Services, LDI. “We’re able to get our content up and running very quickly, without having to worry about bandwidth constraints and heavy viewing traffic.”

“Enterprises are embracing cloud to realize operating scale and efficiencies. Cloud is now part of the IT and Operations Playbook. By 2018, we predict cloud-based real-time solutions, like Mediasite Cloud, will be the dominant way to connect on-premises and cloud-based applications and conferencing systems,” said Jim Lundy, founder and CEO of Aragon Research. “Cloud is a must have option that can offer significant savings over time, and enterprises and educational institutions are realizing that in many cases it is easier to run their major applications in the cloud.”

*Source: Cisco Global Cloud Index: Forecast and Methodology 2013-2018 White Paper